But even as a sizeable majority of Americans have joined the world of e-commerce, many still appreciate the benefits of brick-and-mortar stores. Americans indicate that, all things being equal, they prefer buying from physical stores to buying online. Although cost is often key, today’s consumers come to their purchasing decisions with a broad range of expectations on a number of different fronts. But even as the public relies heavily on online reviews when making purchases, many Americans express concerns over research paper buy online or not these reviews can be trusted.
Finally, this survey documents a pronounced shift in how Americans engage with one of the oldest elements of the modern economy: physical currency. Americans indicate that none of the purchases they make in a typical week involve cash. Americans have paid for in-store purchases by swiping or scanning their cellphones at the register. Americans have shared their experiences or feelings about a commercial transaction on social media platforms.
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