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When I went to work for Yahoo after they bought our startup in 1998, it felt like the center of the world. It was supposed to be the next big thing. It was supposed to be what Google turned out to be. The problems that hosed Yahoo go back a long time, practically to the beginning of the company. They were already very visible when I got there in 1998.
Yahoo had two problems Google didn’t: easy money, and ambivalence about being a technology company. The first time I met Jerry Yang, we thought we were meeting for different reasons. He thought we were meeting so he could check us out in person before buying us. I thought we were meeting so we could show him our new technology, Revenue Loop. It was a way of sorting shopping search results.